A. Digital World (the space)

The environment where everything exists

B. Digital Ownership

Things users can own with real value

Ownership must have a purpose.

C. Creation & Customization

Build, personalize and bring your ideas to life

D. Digital Business

Create economic activity and grow your brand

E. Social Life & Communities

Connect, collaborate and belong

F. Game & Entertainment

Play, explore and enjoy endless experiences

G. Marketplace & Economy

A fair and dynamic economy for everyone

Value comes from use, not only speculation.

H. Reputation & Roles

Roles are earned through trust and contribution

I. Spectator Experience

Not just watching – You are part of the world